Peach Pilot
Analysis Plan - Internal

Reducing Chargebacks at SafeLife

A step by step plan that takes us from validated data to a working solution. Every figure traces back to the source.
Where we stand today
~32%
Of the book charges back
~26%
Of commission dollars
$1.24M
Clawed back to date
5%
Target rate

At a glance

Six phases, run in order. Each one produces a deliverable Peach Pilot can review before we move on. The last phase is where the solution starts.

1
Data

Consolidate the Data

Agree on exactly what data we can use and consolidate it into a single source of truth for future analysis.

Steps

  • Retrieve raw and formatted data from SafeLife and Fintary.
  • Consolidate the data into a single location.
  • Validate the completion and truth of the data across sources.
  • Define a chargeback precisely: a labeled, net negative clawback.
  • Note issues in the source data separately.

Source data issues flagged

Issue in the source dataSolution
Same policy in two number formatsMerge to one record per policy
Duplicate policy rowsCollapse to one per policy
Agency and house accounts mixed inExclude from chargebacks
Repeated chargeback linesRemove the duplicates
Chargeback dated before the saleFlag for review

Each issue is flagged in an audit column, and large issues are recorded separately.

2
The Now

Chargeback Foundation

See where we've been, where we are, and where we are going. Gathering baseline statistics.

Steps

  • Calculate the current chargeback rate by policy count and by commission dollars.
  • Plot important trends across and within the past 12 months
  • Analyze the dollar impact and highlight where it lands (agents vs SafeLife).
  • Calculate recovered dollar amount at target chargeback level.
  • Begin identifying notable patterns such as sale-to-chargeback timing and chargeback amounts.

Baseline today

ViewRate
Full book, by count~32%
2026 sales, by count~23%
By commission dollars~26%
Total clawed back$1.24M
3
The where

Identify Hot Spots

Dig deep into all potential causes of chargebacks and identify areas of focus.

Steps

  • Break down chargeback rates with respect to measurements in the source data.
  • Isolate specific segments that exhibit unusually high correlation to chargeback rates.
  • Rank segments relative to their chargeback rates.
  • Speak with agents on the call floor to hear their stories.
  • Prepare hypotheses for each hot spot, to be tested in the next phase.
4
The why

Hypothesis Testing

Rigorously test hypotheses to separate real drivers from coincidence. Look for the story in the details.

Steps

  • Form a clear hypothesis for each hot spot from the previous phase.
  • Test each hypothesis for statistical significance against the source data.
  • Control for overlapping factors so one cause is not mistaken for another.
  • Separate real drivers from coincidence and random noise to determine the path moving forward.

Validation step

  • Computation over claim.
  • Run every candidate driver through an adversarial review.
  • All claims must be supported with cited evidence.
  • Any debunked theories go on a discard list, with the reason.
5
The so what

Prioritize Focal Points

Begin turning validated drivers into a ranked action shortlist for later solution development.

Steps

  • Score each driver by impact: the chargeback dollars and policies it explains.
  • Investigate how existing solutions can realistically change each driver.
  • Brainstorm potential ways to address each lever, note overlap.
  • Rank the levers into a shortlist of where to act first.

Scoring shape

LeverImpactCan we change it
Driver AHighHigh
Driver BHighMedium
Driver CMediumLow

Illustrative only. Real levers from Phase 4.

6
Production start

Production Start

Begin building, aimed at the top one or two validated levers with highest impact and coverage. Handoff from analysis into production.

Steps

  • Turn the top levers into a concrete pilot product.
  • Set the success metric up front: the chargeback rate change we expect.
  • Consider integration with pre-existing Peach Pilot solutions.
  • Set the pilot guardrails and the review cadence.

Transfer to Production

  • A pilot charter ready to build.
  • A measurable target tied to the 5% goal.
  • A system to monitor the pilot's progress.

Questions/Comments?

Phase 1 Deliverable

Single Source Data Sheet

One validated Excel workbook consolidating all SafeLife and Fintary data into a single source of truth. Contains sensitive commission and policy information — available on request.

🔒

Access restricted

This file contains sensitive financial data and is not hosted publicly. Request access directly from the Peach Pilot team.

Not yet complete

This deliverable will be published here once the phase is finished.

Phase 2 Deliverable

Baseline Scorecard

Current state of chargebacks at SafeLife — life policies only, annuities excluded. Every figure traces back to the SSOT.

33.3%
Overall CB Rate — full book
41.7%
CB Rate — policies 6+ months old
1,298
Total Chargebacks (3,900 policies)
$1.22M
Total Chargeback Dollars
Key Findings
Timing

Most chargebacks hit within 60 days

40.2% of all chargebacks occur within the first 30 days of the sale. 66.5% land within 60 days. The count falls sharply after that — only 2% appear after one year. Early intervention has the highest potential leverage.

Chargeback Amounts

Right-skewed with a long tail

Median chargeback is $713, but a small number of large chargebacks pull the mean up to $943. 90% of chargebacks are under $2,000. The largest single chargeback on record is $15,086. Eliminating high-frequency small chargebacks unlocks the most count reduction; targeting large ones unlocks the most dollar recovery.

Dollar Split

Agents bear most of the cost

The majority of chargeback dollars are clawed directly from agent FYC commissions. SafeLife absorbs cost through Override commission rows — a structure specific to carriers like American Amicable and United Home Life. Transamerica bundles everything into FYC, making SafeLife's exposure minimal.

Recovery Potential by Target
5% Target
$1,039,895
Eliminate 1,103 chargebacks
10% Target
$856,051
Eliminate 908 chargebacks
15% Target
$672,208
Eliminate 713 chargebacks
Chargebacks by Carrier

CB rate ranges from 5.6% to 48.8% across carriers

CarrierPolicies SoldChargebacksCB Rate

Source: CB_SSOT.xlsx — SSOT_Policies sheet. Life policies only. Annuity, Life and Annuity, and Advance product types excluded throughout. n = 3,900 life policies. Matured rate covers 1,741 policies sold on or before Dec 25, 2025. Recovery estimates assume average CB value of $942.79.